Terms &
Conditions

Seoptim.ai is a trading name of RIGHTTHING STUDIO LTD ("we", "us", "our"), a company registered in England and Wales.

• Account: An account registered to use the Service
• Customer: The business entity entering into these Terms
• User: An individual authorised by the Customer to use the Service
• Content: Any materials submitted to the Service, including images, URLs, prompts, and related inputs
• Output: Results and recommendations generated by the Service
• Plan: A subscription tier and its associated limits
• Fees: Subscription fees and applicable taxes, excluding VAT unless stated
• Trial: The limited 14-day, 50-image trial described in Section 6

The Service is offered business-to-business (B2B) only. You confirm you are acting on behalf of a business.

Users must be 18 years or older.

1. You must provide accurate and complete information when creating an Account and keep it up to date
2. You are responsible for maintaining the confidentiality of login credentials and for all activity on your Account
3. You must notify us promptly at security@seoptim.ai if you suspect unauthorised access or a security incident

The Service provides tools and recommendations to help optimise images for SEO, accessibility review, and web performance.

The Service may use AI to generate or assist with recommendations (see Section 12).

Optimised image output is currently provided in WebP format. The Service does not generate or export AVIF images.

Accessibility checks, scores, and rationales are informational and WCAG-aware. They are not certification of WCAG compliance and do not guarantee compliance with accessibility laws. Customers remain responsible for reviewing and testing their content and websites.

1. Where stated at checkout, we offer a 14-day trial allowing processing of up to 50 images. The Trial begins at the date and time shown in the order confirmation.
2. A valid payment method is required to start the Trial. We do not charge a subscription fee during the Trial, although your bank or payment provider may display a zero-value verification or temporary authorisation hold.
3. Unless you cancel through the billing portal or contact us before the trial end date and time shown in your Account and order confirmation, you authorise RIGHTTHING STUDIO LTD and Stripe to charge the payment method automatically when the Trial ends. The charge will be for the Plan, price, and billing currency displayed and accepted when the Trial started, plus applicable VAT.
4. After the 50-image limit is reached, your Account may become read-only until the paid subscription starts or you choose another available Plan.
5. The Trial is provided "as is" and may be modified or withdrawn for anti-abuse or operational reasons before enrolment. Changes will not alter the price, currency, duration, or image limit already accepted for an active Trial without your agreement.

7.1 UK Launch Pricing (excluding VAT)

Plan	Monthly Price
Starter	£29 per month
Pro	£89 per month
Agency	£299 per month

GBP is the launch currency. EUR pricing will be introduced when we actively sell into European markets. The recurring price and currency displayed and accepted at checkout control your subscription. We will provide advance notice and a right to cancel before later price changes take effect.

7.2 VAT and Taxes

Fees are stated excluding VAT. Where applicable, VAT will be added in accordance with relevant rules for B2B supplies. You are responsible for any other taxes, duties, or charges imposed by authorities, other than taxes on our income.

7.3 Payment and Renewal

1. Subscriptions are billed monthly in advance, unless otherwise stated at purchase
2. Subscriptions renew automatically for successive billing periods unless cancelled before renewal through the billing portal or by contacting support
3. If payment is overdue, we may suspend access after providing notice and applying the grace period in Section 16.2

7.4 No Refunds

All Fees are non-refundable and no refunds are provided, except where required by law, noting that the Service is B2B.

File Size / Dimensions

• Maximum file size: 10MB
• Minimum: 40KB OR minimum dimensions 600×600

Monthly Image Quotas (per Plan)

Plan	Monthly Quota
Starter	500 images/month
Pro	2,000 images/month
Agency	8,000 images/month

We may apply technical controls or throttling to enforce limits and protect service stability.

You must not (and must ensure Users do not):

1. Upload, transmit, or store illegal content, including content related to illegal drugs or other unlawful activities
2. Use the Service to infringe third-party rights (copyright, trade marks, privacy, data protection)
3. Introduce malware, attempt unauthorised access, probe, scan, or test vulnerabilities, or bypass rate limits or access controls
4. Use the Service in a manner that materially interferes with the Service's normal operation or other customers' use

1. Your ownership: As between the parties, the Customer retains ownership of Customer Content
2. Licence to us: You grant us a non-exclusive, worldwide, limited licence to host, copy, process, and transmit Customer Content solely to provide, secure, and maintain the Service, including generating Outputs
3. Your responsibilities: You warrant that you have all necessary rights, permissions, and lawful bases to provide Customer Content and to permit us to process it under these Terms
4. EXIF metadata: The Service is designed to remove/clear EXIF metadata rather than process it

1. We own all intellectual property rights in the Service, including software, branding, and documentation, excluding Customer Content
2. Subject to payment of Fees and compliance with these Terms, we grant the Customer a limited, non-exclusive, non-transferable right for its authorised Users to access and use the Service during the subscription term
3. Outputs: You may use Outputs for your internal business purposes and for providing services to your clients (if applicable). Outputs may be generated using AI and may not be unique; we do not warrant exclusivity

1. Our handling of personal data is described in our Privacy Policy (published on the Service), which forms part of these Terms by reference
2. Where we process Customer Content containing personal data on your behalf, you remain responsible as controller for determining lawful bases and providing required notices to data subjects

Support is provided by email only. Contact contact@seoptim.ai.

1. We will use reasonable endeavours to make the Service available, but we do not guarantee uninterrupted availability or error-free operation
2. We may perform maintenance (planned or emergency) and may change or update the Service. We will aim to minimise disruption

We may suspend access to the Service immediately where reasonably necessary to:

1. Address security threats or incidents
2. Comply with law or requests from authorities
3. Prevent ongoing breach of these Terms (including Acceptable Use)
4. Respond to non-payment (subject to Section 16.2)

16.1 Termination by Customer

You may cancel your subscription at any time. Cancellation takes effect at the end of the current paid billing period unless stated otherwise at purchase.

16.2 Termination / Suspension for Non-Payment

If Fees are not paid when due, we may suspend or terminate after a 14-day grace period, provided we have given notice and a reasonable opportunity to pay.

16.3 Termination for Cause (Immediate)

We may terminate immediately if:

1. You upload or distribute illegal content through the Service
2. You cause or attempt a security breach or unlawful access
3. Your breach is incapable of remedy

16.4 Other Violations (30-day Notice)

For other material breaches, we may give 30 days' notice to remedy. If not remedied within that period, we may terminate.

16.5 Effect of Termination & Data Handling

1. On termination, your right to access the Service ends
2. We will handle retention and deletion of data in accordance with the Privacy Policy (including the 12-month post-cancellation retention for reactivation, unless deletion is required sooner by law or agreed otherwise)
3. Invoice records may be retained for 10 years for accounting/legal compliance

17.1 Unlimited Liability

Nothing in these Terms limits liability for:

1. Death or personal injury caused by negligence
2. Fraud or fraudulent misrepresentation
3. Intentional misconduct
4. Liability that cannot be limited by law

Additionally, the parties agree we do not exclude liability for GDPR/data protection breaches to the extent such liability cannot lawfully be excluded or limited.

17.2 Liability Cap

Subject to Section 17.1, our total aggregate liability arising out of or in connection with the Service and these Terms is limited to the total Fees paid by the Customer in the 12 months immediately preceding the event giving rise to the claim.

17.3 Excluded Losses

Subject to Section 17.1, we are not liable for:

• Loss of profits, revenue, business, or goodwill
• Indirect or consequential losses
• Loss arising from your failure to follow Outputs or from reliance on Outputs as guarantees

The Customer will indemnify and keep indemnified us against losses, liabilities, and reasonable costs arising from third-party claims relating to:

1. Customer Content (including alleged infringement or unlawful processing)
2. Breach of these Terms by the Customer or its Users

Each party may receive confidential information from the other. Each party agrees to keep such information confidential and use it only to perform obligations and exercise rights under these Terms, except where disclosure is required by law.

The parties will first attempt to resolve disputes through informal negotiation in good faith. If unresolved, disputes will be submitted to the courts under Section 21.

These Terms (and any non-contractual obligations) are governed by the laws of England and Wales. The courts of England and Wales have exclusive jurisdiction.

We may update these Terms from time to time. We will post updates on the Service and, where appropriate, notify account administrators by email. Continued use of the Service after the effective date constitutes acceptance of the updated Terms.

If any provision of these Terms is found invalid or unenforceable, the remaining provisions remain in full force and effect.

These Terms and the Privacy Policy constitute the entire agreement between the parties regarding the Service and supersede all prior discussions or agreements relating to it.